Golf Tourism Solutions (GTS), the organizers of the prestigious Play Golf Myrtle Beach World Amateur Championship, announced today that GolfPass is its newest “Proud Partner” for the 2025 and 2026 tournaments.
GolfPass is the only digital golf membership that brings together the best golf courses, instruction, entertainment, travel information and more to help golfers play more and better golf. The collaboration will leverage GolfPass’ vibrant community and extensive content platform to enhance the participant experience and broaden the World Am’s global appeal.
“We are thrilled to welcome GolfPass into the Play Golf Myrtle Beach World Am family as a Proud Partner,” said Ryan Cannon, Executive Director of Golf Tourism Solutions. “Their commitment to help golfers have more enjoyment from the game aligns perfectly with the mission of the World Am.”
The two-year partnership will see GolfPass integrated into various aspects of the Play Golf Myrtle Beach World Am’s year-round content platform and event-week activities. Elements will include exclusive GolfPass membership offers, branding across the official World Am championship-round site and key on-site activations throughout the tournament – most notably, inside the popular World’s Largest 19th Hole experience. The collaboration also features content opportunities across both Play Golf Myrtle Beach and GolfPass digital and social media channels.
“The Play Golf Myrtle Beach World Amateur Championship is a marquee event in amateur golf, and we are incredibly excited to join as a Proud Partner,” said Amanda Norvell, Senior Vice President, GolfPass. “We’re in the business to help every golfer play more and play better, and this partnership provides an exceptional platform to engage directly with a passionate and dedicated community of amateur players. We look forward to contributing to the continued success and growth of the World Am.”
Four GolfPass ambassadors join this year’s World Am field of 3,000 golfers.
“At the World Am, our goal is to provide the best possible experience for the largest possible number of people every year,” said Ryan Hart, Tournament Director of Golf Tourism Solutions. “This partnership will allow us to elevate the experience for our thousands of World Am participants and their guests, while amplifying our reach and engaging golfers on an even deeper level.”
GolfPass joins PGA TOUR Superstore as a proud partner of the 2025 Play Golf Myrtle Beach World Amateur Championship (World Am).
The 42nd Play Golf Myrtle Beach World Am brings 3,000 golf enthusiasts from across the globe to The Golf Capital of the World for a week of competition, community and connection contested across 50 golf courses throughout the Myrtle Beach area August 25-29, 2025.
About GolfPass: Developed in partnership with global golf superstar Rory McIlroy, GolfPass is the only digital golf membership that delivers exclusive content and comprehensive tee-time benefits to help every golfer – from beginner to expert – play more and better golf. GolfPass provides members numerous perks to improve their golf game, enjoy more of the sport they love and save money on tee times. Members get exclusive tee-time benefits and discounts on GolfNow bookings, including waived fees, tee-time credits and Tee Time Protection. Additionally, members get unlimited access to more than 4,500 instructional videos, including titles, such as Ask Rory, The Golf Fix, The Next Shot, School of Golf, and The Swing Gym, hosted by top instructors like Devan Bonebrake, Nathalie Sheehan, Martin Hall, and Chris Como, as well as golf fitness expert Don Saladino. GolfPass also offers a selection of exclusive lifestyle content, including shows like Better Off with Hally Leadbetter, Home Course Advantage, My Roots, My Daily Routine, and more. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps
