Human Touch, Hyperice Bring World-Class Amenities to World Am’s New “Recovery Zone”!

After a full day of action on the course, the World Am wants you to be at your physical peak for the next day’s play – with ways to unwind at “The World’s Largest 19th Hole” that go well beyond great food and drink, entertainment and interactive exhibits.

In that spirit and with the leading support of two of the world’s top wellness equipment providers, the World Am proudly presents its new Recovery Zone featuring state-of-the-art massage chairs from Human Touch, and leading edge recovery resources from Hyperice including Hypervolt massage guns and Normatec restorative massage gear.

Human Touch prioritizes holistic well-being, and for nearly half a century has dedicated itself to creating innovative wellness products and experience that deliver life-changing benefits. Each night in the Recovery Zone, their Super Novo massage chairs will help you feel better, perform at your peak, and fully embrace the excitement that the next day’s round is about to bring!

And from Hyperice you’ll enjoy the full benefits of Hypervolt, the ultimate massage gun offering unparalleled power, versatility, and technology to provide deep muscle relief and enhance recovery. And with Normatec, you’ll experience what 92 percent of PGA TOUR players use for post-round recovery: restorative massage that will not only help you recover faster, but feel fully revived and ready to take on the world.

All this comes in addition to the stable of fully staffed massage stations that for years have been a staple of the World Am’s 19th Hole experience.

Be sure to stop by and check it out for yourself. You won’t want to miss out!

World Am Course Rotation Includes Four Fit for a “King”

Of the 55 participating courses in this year’s Play Golf Myrtle Beach World Amateur Championship just four bear the treasured signature of “The King,” Arnold Palmer. Of those, two in particular stand out not just for their top-shelf designs but also for notable upgrades each has received in the past few years alone.

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World Am Champ Helps Kick Off PGA TOUR Event in Style

A world champ met another audience on the world stage recently, as 2025 Play Golf Myrtle Beach World Amateur Championship winner Scott Collette was invited to help kick off the PGA TOUR’s 2026 ONEflight Myrtle Beach Classic with the honor of delivering the event’s ceremonial first tee shot.

Check out this short video presentation to get a sense of what Scott experienced, and continues to enjoy as the reigning World Am champ!

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