The PlayGolfMyrtleBeach.com World Amateur Handicap Championship has been named a 2018 Champion of Economic Impact by Sports Destination Management, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market.
The world’s largest single site golf tournament, more than 3,200 players participated in the 35th annual World Am, which was played August 27-31. The economic impact of the event was estimated at $14,300,000.
The World Am is always held the week before Labor Day, historically a soft spot in the Grand Strand’s tourism calendar, providing a late summer economic surge.
The World Am was founded in 1984 to help stimulate the local economy and that remains a primary goal of the event. The award and the financial impact the event has on the area is a byproduct of the tournament’s commitment to providing the best possible experience for the players, who are incredibly loyal to the event.
More than 3,200 players from across the globe competed in 2018 World Am, which featured 66 flights and 55 of Myrtle Beach’s best courses hosted the event. After 72 holes of competition, all flight winners and ties advanced to the Flight Winner’s Playoff at Barefoot Resort’s Dye Club, where Greg Williams became the first South Carolinian in 21 years to be crowned World Champion.
As appealing as the competition was, it was only half the fun at the World Am. Each night players gathered at the World’s Largest 19th Hole, which consumed all 120,000-square-feet of the Myrtle Beach Convention Center, to enjoy free food and drinks, a 70-exhibitor golf expo, live entertainment, demo areas, celebrity appearances and more.
The World’s Largest 19th Hole also featured a jumbotron that displayed the scores from each flight, allowing players to see their name on the leaderboard.
For more information on the tournament, visit MyrtleBeachWorldAmateur.com. A copy of the November / December issue of Sports Destination Management Magazine can be found here.
About Sports Destination Management
Sports Destination Management is written for the largest audience of sports event managers and tournament directors in the sports tourism market and maintains a focus on the important issues surrounding event location decisions and event management. With content from experts and thought leaders, SDM provides in-depth coverage of sports event planning and execution through incisive and relevant articles as well as insightful, real-world case studies showcasing best practices and successful event production.
In addition to the publication, SDM offers extensive digital resources through www.sportsdestinations.com and the e-newsletter SDM Blitz, both providing decision support tools for organizers to ensure successful events at all levels of play.
About Due North Media:
Due North Media, a division of Due North Consulting, Inc., is a niche business-to-business publisher providing media services to executives within specialized vertical markets impacting economic development including corporate site selection, business development, market-to-market events and sports tourism via publications, digital media, qualified list marketing and custom publishing.
Founded in 2001, Due North Consulting, Inc. has helped niche marketers obtain their goals for a decade and a half. The principals of the company have over 40 years of business-to-business advertising and marketing experience. It has been their mission to serve readers, clients and employees with integrity, humility and a continuing quest for the achievement of excellence.
